Overview
Adobe Creative Suite (Photoshop & Illustrator), Visual Design, Digital Design, Illustration
Client
Recyclebank
Adobe Creative Suite (Photoshop & Illustrator), Visual Design, Digital Design, Illustration
Client
Recyclebank
Brief
Increase website and social media engagement around the theme of Halloween.
Increase website and social media engagement around the theme of Halloween.
Solution
In the style of a scavenger hunt, Recyclebank users could follow a group of trick-or-treaters, as they went house-to-house searching for Halloween treats. Each house was located on a different Recyclebank page. The scavenger hunt included quizzes, recycling pledges, articles on cultivating a greener lifestyle, and a Facebook tab where users could send in their green Halloween costumes. The campaign encompassed a microsite, digital ads, and several emails.
In the style of a scavenger hunt, Recyclebank users could follow a group of trick-or-treaters, as they went house-to-house searching for Halloween treats. Each house was located on a different Recyclebank page. The scavenger hunt included quizzes, recycling pledges, articles on cultivating a greener lifestyle, and a Facebook tab where users could send in their green Halloween costumes. The campaign encompassed a microsite, digital ads, and several emails.
Digital Display Ad
Digital Display Ad
Digital Display Ad
Digital Display Ad
Microsite
