Overview
Adobe Creative Suite (InDesign, Illustrator, Photoshop), Visual Design, Print Design
Adobe Creative Suite (InDesign, Illustrator, Photoshop), Visual Design, Print Design
Client
Peapod
Peapod
Brief
To acquire new customers, and create brand awareness for Peapod in its new service area, New York City.
To acquire new customers, and create brand awareness for Peapod in its new service area, New York City.
Solution
The NYC-centric marketing initiative comprised of several different direct mail pieces and ads. Door Hangers were used to reinforce Peapod's mission of bringing groceries straight to customers' front doors. A wrap was created for The Metro, a commuter newspaper, which reached thousands of people during the morning rush, and reinforced meal planning. Additionally, ads in Lacrosse Magazine, a popular magazine for families and partners of Peapod, coincided with back to school; photography focused on bagged lunches and school supplies.
The NYC-centric marketing initiative comprised of several different direct mail pieces and ads. Door Hangers were used to reinforce Peapod's mission of bringing groceries straight to customers' front doors. A wrap was created for The Metro, a commuter newspaper, which reached thousands of people during the morning rush, and reinforced meal planning. Additionally, ads in Lacrosse Magazine, a popular magazine for families and partners of Peapod, coincided with back to school; photography focused on bagged lunches and school supplies.
Door Hanger
Door Hanger
Metro Wrap
Metro Wrap
Magazine Ad
