Overview
Adobe Creative Suite, Branding, Email and Visual Design
Client
Speculative ice cream company needs branding & visual identity.
Brief
Create Sunday's new branding that leverages their ice cream business.
Adobe Creative Suite, Branding, Email and Visual Design
Client
Speculative ice cream company needs branding & visual identity.
Brief
Create Sunday's new branding that leverages their ice cream business.
1. Create a logo
2. Develop the visual identity of the brand
3. Use designs in emails
Solution
A minimal brand style that is happy and fit for a fun summer outing for families.
Play up the wordplay of "Sundays" with a sundae graphic for their logo and assorted branding materials.
For emails and other marketing collateral, have photography be the main focus.
Sprinkles and ice cream toppings should be used as secondary graphical elements to add interest to designs.
Role
Lead Brand + Visual Designer
Timeframe
12 Hours
2. Develop the visual identity of the brand
3. Use designs in emails
Solution
A minimal brand style that is happy and fit for a fun summer outing for families.
Play up the wordplay of "Sundays" with a sundae graphic for their logo and assorted branding materials.
For emails and other marketing collateral, have photography be the main focus.
Sprinkles and ice cream toppings should be used as secondary graphical elements to add interest to designs.
Role
Lead Brand + Visual Designer
Timeframe
12 Hours
Brand Board
Email 1
